industry insight
04.11.09 | our next seminar
Beating the Credit Crunch Online
This month in our Industry Insight session we investigate the current state of the ecommerce and digital industries in light of the global credit crunch. We'll be discussing how you can maximise your... Interested in attending? Find out more
recent articles
Ojay: the OTHER media’s JavaScript library
Here at the OTHER media, a significant amount of our research and development time is invested in user interface and design: the public-facing part of a website where a web visitor spends their time...
Experimenting with Shopify: low cost ecommerce for the rest of us?
At the OTHER media we are regularly contacted by people who have decided to start an online business. We talk for a while and establish that they have dreams of making millions but a budget of a few...
How rich internet applications will affect your online business
Rich Internet Applications, RIA, are all the rage as clever programmers use Javascript, AJAX, Silverlight and widget technologies to blur the distinction between web “pages” and desktop applications...
industry comments
Google Grants for charities
Google has launched a new charitable initiative, Google Grants. The scheme rewards eligible charities with free Adwords advertising costs. We've written a quick overview explaining the basics of eligibility...
the OTHER media launches new marketing blog
the OTHER media marketing team has launched a new blog. The blog explores important trends in online and integrated marketing; websites doing great things online and some of our own marketing successes...
Mashups and user generated content in the public sector
Jonathan Briggs of the OTHER media was one of the keynote speakers at Public Sector Online held on Friday 27th September at Inmarsat. Nearly 200 delegates from across local government and government...
industry insights
Link bait: creating content worth linking to
In this session, we discussed what makes great 'link bait': content that naturally generates back links from bloggers and other sites - leading to improved Google PageRank and search engine positions.
Should you be using social networks?
This thought-provoking Industry Insight session explored the positives, and potential negatives, of using social networks to promote a business or service.
Mashups and their uses in web design
In our Mashups Industry Insight session we examined the growing trend towards using mashups in web design. Mashups are the combination, manipulation and aggregation of two or more different sources...